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Figure 21-4
-Refer to Figure 21-4.In graph (b) ,what is the price of good X relative to good Y (i.e. ,Px/Py) ?
Conviction
The firm belief in the truth of one’s products or services, often seen as necessary for successful sales efforts.
Prospect
A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.
Mental Steps
The cognitive processes or stages one goes through when solving a problem or making a decision.
Purchasing Decision
The process of evaluating and choosing among alternative products or services to fulfill a need or desire.
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