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Other things the same,an increase in the interest rate
Cognitive Dissonance
The discomfort in one's mind arising from holding several opposing beliefs, ideas, or values concurrently.
Perceived Risk
The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.
Yield Management Pricing
A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.
Price Lining
A pricing strategy where products or services are sold at several different price points, offering different levels of quality or features.
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