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Consultative Selling
A sales approach focused on understanding customer needs and providing solutions, rather than just pushing products.
Creative Selling
A sales strategy that involves using imaginative ideas and innovative methods to convince potential buyers to purchase a product or service.
Missionary Selling
A sales technique where the salesperson primarily aims to educate the potential buyer about the product rather than directly attempting to sell it, often to establish a long-term relationship.
Integrated Marketing Communications
A strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and cohesive messaging across various marketing channels.
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