Companies Can Generally Create More Value by Competing to Lure

question 11

True/False

Companies can generally create more value by competing to lure customers away from rivals than by expanding their portfolios by either developing new products or expanding the market.

---

Definitions:

Accredited

Officially recognized or authorized by having met a set of standards, often through a formal evaluation process.

E-prescribing

The electronic generation, transmission, and filling of a medical prescription, minimizing paper-based errors and improving patient safety.

Electronic Health Record

A digital version of a patient's paper chart, offering real-time, patient-centered records that make information available instantly and securely to authorized users.

Pharmaceutical Developments

The process of researching, creating, testing, and bringing new drugs to the market.