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Increasing competition is likely to lower the return on new invested capital below the return on total invested capital.
State-dependent Memory
State-dependent memory is the phenomenon where information learned in a particular state of mind (e.g., emotional or physical) is more easily recalled when in the same state.
Emotional State
A complex experience of consciousness, bodily sensation, and behavior that reflects the personal significance of a thing, an event, or a state of affairs.
Recovered Memory
A memory of a traumatic event that was not remembered for a period of time, often years, and then is recalled, sometimes with the help of therapy.
Mood Congruent Memory
The tendency to recall memories that are consistent with one's current mood.
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