What Is Customer Relationship Management

question 55

Multiple Choice

What is customer relationship management?

• A)The analysis and redesign of workflow between organisations and customers
• B)A standardised set of activities that accomplish a specific task such as processing a customer's order
• C)A means of managing all aspects of a customer's relationship with an organisation to endeavour to increase customer loyalty and retention, and the organisation's profitability
• D)The analysis and redesign of workflow between organisations and customers.

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Definitions:

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