Website Personalisation Is Based on Data Collected by the CRM

question 52

Multiple Choice

Website personalisation is based on data collected by the CRM systems.When and why does website personalisation occur?

• A)Website personalisation occurs when a website can 'know' enough about a person's likes and dislikes to fashion offers that are more likely to appeal to that person
• B)Website personalisation occurs when a website has been infiltrated by the organisation's CRM
• C)Website personalisation is in the development phase only
• D)Website personalisation occurs only when a website's characteristics are collected by the organisation

Grasp the treatment of freight costs and their implications on seller's and buyer's accounting records.

Understand how sales returns, allowances, and discounts are accounted for and their impact on financial statements.

Differentiate between various incentive methods offered to customers to optimize accounts receivable management.

Understand the ethical considerations and guidelines for medical coding.