Website Personalisation Is Based on Data Collected by the CRM

question 52

Multiple Choice

Website personalisation is based on data collected by the CRM systems.When and why does website personalisation occur?

• A)Website personalisation occurs when a website can 'know' enough about a person's likes and dislikes to fashion offers that are more likely to appeal to that person
• B)Website personalisation occurs when a website has been infiltrated by the organisation's CRM
• C)Website personalisation is in the development phase only
• D)Website personalisation occurs only when a website's characteristics are collected by the organisation

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Definitions:

Labels

Text or symbols used to describe or annotate data, user interface elements, or parts of a document for identification or explanation.

Lookup Field

A field in a database designed to retrieve and display data from another table or list, facilitating data entry and ensuring data consistency.

Field Property

Attributes or characteristics defined for data fields in databases and forms, such as data type, size, default value, or validation rules.

Form Layout View

An editing mode where users can design or modify the layout of forms in a database application.