CRM Moves Far Beyond Technology by Identifying Customer Needs and Designing

question 13

True/False

CRM moves far beyond technology by identifying customer needs and designing specific marketing campaigns tailored to each.

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Definitions:

Provide Information

The act of offering data, details, and relevant knowledge about a particular subject or situation to someone.

Displacement

In psychology, a defense mechanism where the mind substitutes either a new aim or a new object for goals felt in their original form to be dangerous or unacceptable.

Worthlessness

A feeling of having no value, significance, or importance, often associated with depression and low self-esteem.

Anxiety

A mental health disorder characterized by feelings of worry, anxiety, or fear that are strong enough to interfere with one's daily activities.