Businesses Can Find Their Most Valuable Customers by Using the RFM

question 75

True/False

Businesses can find their most valuable customers by using the RFM formula-recency,frequency and monetary value.

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums, over a specified period.

Variable Costs

Costs that vary in direct proportion to changes in the level of production or sales volume, such as raw materials and labor.

Total Revenue

The total income generated from the sale of goods or services by a company before any expenses are subtracted.

Marital Rape

The act of sexually assaulting a spouse without their consent, recognized as a crime in many jurisdictions.