Unlike Operational CRM,which Automates Call Centres and Sales Forces with the Aim

question 21

Short Answer

Unlike operational CRM,which automates call centres and sales forces with the aim of enhancing customer transactions,________ ________ solutions are designed to dig deep into a company's historical customer information and expose patterns of behaviour on which the company can capitalise.

---

Definitions:

Structure

The arrangement or organization of components that makes up an object or system.

Culture

The shared beliefs, values, norms, and practices that characterize a group of people or a society.

Leaders

Individuals distinguished by their capacity to inspire and guide groups or organizations towards achieving their objectives.

Managers

Individuals within an organization responsible for planning, leading, organizing, and controlling resources to achieve specific goals.