What Involves Managing All Aspects of a Customer's Relationship with an Organisation

question 64

Multiple Choice

What involves managing all aspects of a customer's relationship with an organisation to increase customer loyalty and retention and the organisation's profitability?

• A)EDM
• B)EDI
• C)CRM
• D)All of the answers are correct

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Definitions:

Xerox

Often used as a synonym for photocopying, Xerox is a company known for its printing and photocopying technology.

Portable Fax Machine

A compact, mobile device that can send and receive documents over a telephone line, useful for business communication on the go.

Selective Demand

Demand for a specific brand or product over its competitors, driven by marketing efforts and consumer preferences.

Product Life Cycle

The stages a product goes through from introduction to the market, growth, maturity, and eventual decline.