Examlex
Many organisations today find it next to impossible to understand their own strengths and weaknesses,let alone those of their biggest competitors,because the enormous volume of organisational data is inaccessible to all but the MIS department.
Donation
The act of giving money, goods, or time to support a cause, individual, or organization without expecting anything in return.
Central Route
A method of persuasion that relies on the audience's careful and rational evaluation of the arguments presented in a communication.
Surface Cues
External or superficial features of an object or situation that can influence perception and decision-making.
Source Attractiveness
A concept in communication and marketing that suggests messages are more effective when the source is viewed as physically appealing, relatable, or likeable.
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