Interactivity Measures Advertising Effectiveness by Counting Visitor Interactions with the Target

question 4

True/False

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

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Definitions:

Needs Hierarchy Theory

A motivational theory proposing that humans have a hierarchy of five needs, ranging from basic physiological needs to self-actualization, which influence behavior.

Strongest Source

The primary or most powerful origin from which something derives or is obtained.

Drives/Needs-Based Theories

A set of theories in psychology that suggest human behavior is motivated by innate drives or needs that must be satisfied.

Expectancy Theory

A motivational theory that suggests an individual's motivation is based on their perceived likelihood that their effort will lead to desired performance and the value of the resulting rewards.