Amazon Creates a Unique Recommendation Listing for Each Customer That

question 20

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's e-business strategy?

• A)Information richness
• B)Mass customisation
• C)Personalisation
• D)Interactivity

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Definitions:

Social Loafing

The finding that people reduce effort when working in a group, compared to when working alone.

Fraternity Hazing

The practice of ritual and other non-ritual activities involving harassment, abuse, or humiliation as a way of initiating a person into a group.

Effort Justification

A phenomenon where individuals assign greater value to outcomes they have put significant effort into achieving, regardless of the actual value of the outcome.

Universally Applicable

Refers to principles, rules, or criteria that are relevant and can be applied in every situation, without exceptions.