Kevin Campbell Is an Incoming Student at Your College

question 41

Multiple Choice

Kevin Campbell is an incoming student at your college.Kevin is frustrated by the cost of books,tuition and expenses,and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence.
• B)Decreasing entry barriers.
• C)Purchasing a substitute product.
• D)Increasing buyer power.

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Definitions:

Quick Ratio

A liquidity ratio that measures a company's ability to meet short-term obligations with its most liquid assets, calculated as (Cash + Marketable Securities + Receivables) / Current Liabilities.

Current Assets

Resources anticipated to be transformed into cash, disposed of, or used up within the span of one year or throughout the duration of the operating cycle, depending on which of the two periods extends further.

Current Liabilities

Financial obligations or debts a company is due to pay within a year.

Product Warranty

A promise made by a seller to a buyer to repair or replace a product within a specific time frame if it is found to be defective.