Examlex
MATCHING
Match the terms with the corresponding descriptions.
-A modifiable risk factor for many diseases
Awareness
The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.
Consumer Adoption Process
The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.
Trial
A test period during which a product or service is used to assess its functionality or effectiveness before making a full commitment.
Product Line Extensions
Adding new products to an existing product line in order to compete more broadly in the industry.
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