Calculate Da Gama's Country Selection Return Contribution

question 29

Multiple Choice

Calculate Da Gama's country selection return contribution.

• A) 12.5%
• B) -12.5%
• C) 11.25%
• D) -1.25%
• E) 1.25%
• EAFE: (.30)(10%)+ (.10)(5%)+ (.60)(15%)= 12.5%;Da Gama: (.25)(10%)+ (.25)(5%)+ (.50)(15%)= 11.25%;Loss of 1.25% relative to EAFE.

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Definitions:

Post-Purchase Evaluation

The process customers go through after buying a product or service, assessing their satisfaction or dissatisfaction and how well the product or service met their expectations.

Alternative Evaluation

Involves the process of assessing different options or solutions in decision-making contexts to determine their viability, based on criteria such as cost, benefits, and potential risks.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors, to inform business decisions.

Small Businesses

Companies with a limited number of employees and revenue, playing a significant role in the economy.