Examlex
Match the terms with the appropriate description.
-Immunization or sensitization
Transaction Selling
Transaction Selling focuses on immediate sales without necessarily building long-term customer relationships, prioritizing quick deals and exchanges.
Partnering/Consultative Selling
A sales approach that focuses on building long-term relationships by providing value and advice, rather than just selling products.
Cognitive Dissonance
A psychological phenomenon where an individual experiences mental discomfort or stress from holding two or more conflicting beliefs, values, or attitudes.
Customer Retention
The practice of engaging existing customers to continue buying products or services from a business.
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