In Order for Senior Managers to Determine Who the Company's

question 92

Multiple Choice

In order for senior managers to determine who the company's customers are,where they are located,and what product or service characteristics the customers value,the managers must develop a statement of the fundamental benefits of the products or services being offered in the marketplace.What is this statement known as?

• A)value proposition
• B)vision statement
• C)value statement
• D)vision proposition

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Definitions:

Big Five

A model postulating five core dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Personality Factors

Distinct dimensions of personality that are used to describe and understand individual differences.

Agreeableness

A characteristic of being amiable, cooperative, and harmonious in one's interactions with others.

Boomerang Generation

Adults who return to live with their parents after a period of independent living, often due to economic constraints or personal choices.