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If IBM introduces a new software package in January,Microsoft can probably imitate or duplicate this package by February of the same year.However,if IBM technical support people are trained and motivated to provide "knock your socks off service," Microsoft will have a difficult time imitating this service within a month.This is an example of how employees can provide a competitive advantage.What theory is being applied here?
Self-Preservation
The instinct or behavior aimed at ensuring one's own safety and well-being, especially in response to threats.
Academic Perseverance
The sustained effort and persistence in pursuing and achieving educational goals despite challenges and obstacles.
Efficacy
The ability to produce a desired or intended result, often used in contexts relating to psychology, medicine, and organizational performance.
Motivation
The process that initiates, guides, and maintains goal-oriented behaviors.
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