Tim Hortons Integrates Digitized Data from All the Corporate Functions,including

question 67

Multiple Choice

Tim Hortons integrates digitized data from all the corporate functions,including marketing,operations,finance,and HR,as well as information from social media sources such as Facebook and LinkedIn,and more.What is this data called?

• A)HR data
• B)research data
• C)big data
• D)quantitative data

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Definitions:

Internal

Pertaining to or situated on the inside; relating to the inner nature of something or someone.

Pessimism

The tendency to see the worst aspect of things or believe that the worst will happen; a lack of hope or confidence in the future.

Pessimistic Explanatory

A tendency to interpret and explain negative events as being widespread, permanent, and uncontrollable.

State-Dependent Memory

The effect in which a person's memory recall improves when they are in the same mental state as the time the memory was created.