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In managing change,stakeholders must be convinced that the current modes of behaviour and way of doing things are no longer successful paths to achieving goals.What stage in the unfreezing process is this?
Yield Management Pricing
A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.
Price Lining
A pricing strategy where products or services are sold at several different price points, offering different levels of quality or features.
Target Pricing
A pricing strategy where the selling price is determined based on the desired profit margin and the cost to manufacture or buy the product.
Cost-Oriented Pricing
A pricing strategy that determines the selling price based on the cost of the product plus a markup.
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