What Is One Advantage of Increased Use of Parent-Country Nationals

question 19

Multiple Choice

What is one advantage of increased use of parent-country nationals?

• A)They are well versed in a company's needs and norms.
• B)They are familiar with the host-country culture.
• C)They have greater familiarity with the host-country's management practices.
• D)They require lower relocation costs.

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Definitions:

Partnering/Consultative Selling

A sales approach that focuses on building a long-term relationship with the customer, where the seller acts as an advisor or partner rather than merely a vendor.

Alliance Selling

A sales strategy where partnering organizations join forces to sell complementary products or services to enhance value to the customer.

Benefit Selling

A method of selling whereby a salesperson relates a product’s benefits to the customer’s needs using the product’s features and advantages as support.

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.