Case 3-2 Kyra Has Been Promoted to a New Position: International Marketing

question 87

Multiple Choice

Case 3-2
Kyra has been promoted to a new position: international marketing director.She is not familiar with the significance of different colors in various cultures worldwide.Therefore,she asks Max,who is much more knowledgeable about these matters,to help her get up to speed.
-Max tells Kyra that _____ is the color for good luck in China.

• A) blue
• B) yellow
• C) red
• D) white

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Definitions:

Attributes

Qualities, characteristics, or features that are regarded as inherent parts of someone or something.

Rules

Guidelines or principles governing behavior or procedural conduct.

Behavior-Reinforcement Belief Expectancy

A concept in psychology that suggests an individual's belief in the likelihood of receiving reinforcement for a behavior influences the expectancy and motivation to perform that behavior.

Contiguity

The state of being close together in time or space, often used in psychology to describe the association between two stimuli or events.