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Case 3-2 Kyra Has Been Promoted to a New Position: International Marketing

question 127

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Case 3-2
Kyra has been promoted to a new position: international marketing director.She is not familiar with the significance of different colors in various cultures worldwide.Therefore,she asks Max,who is much more knowledgeable about these matters,to help her get up to speed.
-What does Max tell Kyra that she should avoid if she does not want to evoke the mood of funerals in Asia?


Definitions:

Acidic

Solution containing more than 10–27 mol of hydrogen ions per liter; has a pH less than 7.

Vasoconstriction

Decreased diameter of blood vessels.

Erectile Tissue

Specialized tissue found in certain parts of the body like the penis and clitoris, which can become engorged with blood, causing the tissue to harden and expand.

Venules

Small veins that collect blood from capillary beds and join to form veins, facilitating the return of blood to the heart.

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