A Horizontal Header on the Top of the Page Usually

question 128

True/False

A horizontal header on the top of the page usually is used to display a banner or corporate logo.

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Definitions:

Advertising Schedule

A plan that outlines when and where advertisements will be displayed or broadcast to maximize visibility and effectiveness.

Media Planning

The process of evaluating and selecting the media mix that will deliver a clear, consistent, compelling message to the intended audience.

Media Mix

The combination of different types of media (digital, print, TV, etc.) used in a marketing strategy to reach the target audience.

Flighting

An advertising scheduling strategy that involves alternating periods of advertising activity and inactivity.