Examlex
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Marketing Activities
The wide range of actions companies undertake to promote and sell their products or services to consumers.
Tactical Marketing Decisions
Short-term actions and strategies designed to achieve immediate marketing goals.
Place/Distribution Strategy
A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.
Mass Merchandisers
Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.
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