Define Social Capital and How It Is Developed

question 11

Essay

Define social capital and how it is developed.

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Definitions:

Brand Revitalization

The act of reinvigorating or refreshing a brand to make it more relevant, up-to-date, and appealing to current and potential consumers, often through rebranding or modifying brand elements.

Rebuilding Trust

the process of regaining confidence and reliability in a relationship or organization after it has been damaged by breaches of trust.

Redesigning

The process of revising and improving a product, service, or system to meet new objectives or respond to feedback.

BrandAsset Valuator

A model and approach developed by Young & Rubicam for evaluating the strength and value of brands based on four key dimensions: differentiation, relevance, esteem, and knowledge.