This Chapter's "Appreciating Diversity" Account Describes How McDonalds Was Able

question 5

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonalds was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates

• A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
• B) applied anthropology's danger of turning itself into a tool of capitalist interest, which always disregard the culture and well-being of the consumer.
• C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food.
• D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
• E) Brazilians' intolerance of foreign goods, because they disregard their tastes.

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Definitions:

Net Income

The profit remaining after all expenses, taxes, and costs have been subtracted from total revenue.

Variable Expenses

Costs that vary in direct proportion to changes in an organization's activity level or volume of output.

Operating Leverage

A measure of how sensitive net operating income is to a given percentage change in dollar sales.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.