Which of the Following Is the Best Pair

question 50

Multiple Choice

Which of the following is the best pair?

• A) Virgil and Odysseus
• B) Ovid and the Metamorphoses
• C) Trajan and the Meditations
• D) Marcus Aurelius and the Commentarii

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Definitions:

Reference Group Influence

The impact that a group you admire or associate with has on your behavior, preferences, and attitudes.

Informal Reference Groups

Groups of individuals from whom one might seek guidance or influence informally, without formal membership or structure, such as friends, family, or colleagues.

Formal Reference Groups

Groups with a structured system of organization and a specific set of expectations that influence an individual's behavior and attitudes.

Marketers

Professionals involved in promoting, selling, and distributing a product or service.