The Process of Subdividing a Population into More Homogeneous Subgroups

question 57

Multiple Choice

The process of subdividing a population into more homogeneous subgroups is known as

• A) classification.
• B) identification.
• C) sampling.
• D) stratification.

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Definitions:

Office Supplies

Items and equipment used in offices for proper functioning and operations, including stationary, computers, and furniture.

Segment Adoption Percentage

The proportion of a market segment that has adopted or started using a particular product or service.

Purchase Behavior

The actions and decisions that lead consumers to buy products or services, influenced by factors such as personal preferences, social influences, and marketing.

Profit Margin Percentage

A financial metric that measures the amount of net income earned with each dollar of sales by comparing net income and net sales.