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Proper separation of duties reduces the opportunities to allow persons to be in positions to both:
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
Profitability Numbers
Financial metrics used to assess the degree to which a company generates profit from its operations.
Profitability
The financial gain made by a business, calculated as total revenues minus total costs.
Advertising
is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.
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