Examlex
Net assets are the most often used base for deciding materiality.
Ethical Issue
A moral challenge or dilemma arising in a situation, where a decision must be made about the right or wrong action.
Customer Information
Customer information refers to data and insights collected about consumers, such as demographic details, purchasing behavior, preferences, and feedback, which businesses use for marketing and customer service improvements.
American Marketing Association
A professional association for marketing professionals and scholars involved in the practice, teaching, and study of marketing worldwide.
Marketing Research Guidelines
Established principles or instructions intended to ensure that the conduct of marketing research is efficient, ethical, and yields accurate and relevant results.
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