Management's Identification and Analysis of Risk Is an Ongoing Process

question 60

Essay

Management's identification and analysis of risk is an ongoing process and is a critical component of effective internal control. An important first step is for management to identify factors that may increase risk. Identify at least five factors, observable by management, which may lead to increased risk in a typical business organization.

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Definitions:

Price Cutting Campaign

A marketing strategy involving the reduction of prices of goods or services to attract more customers or drive sales volume.

Predatory Pricing

A strategy where a company sets very low prices with the intent to drive competitors out of the market, which can sometimes lead to monopolistic practices.

Marketing Director

A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.

Smaller Competitors

Companies with a smaller market share or resources compared to the leading firms in an industry.