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Define fraud and distinguish between the two main categories of fraud.
General Merchandise Stores
Retail establishments offering a wide range of consumer goods in various categories from clothing to home appliances.
Scrambled Merchandise Stores
Retail stores that stock and sell a wide variety of unrelated products, often at discounted prices.
Scrambled Merchandising
A retail strategy where a store sells products that are traditionally not associated with their business model, in order to increase traffic and sales.
Point-Of-Purchase Displays
Marketing materials or advertising placed next to the merchandise it is promoting, typically found in retail environments.
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