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Management and the board of directors are responsible for setting the "tone at the top."
Followers
Individuals or entities that choose to receive updates and content from another individual or organization, typically on social media platforms.
A social media platform designed for sharing short messages or tweets, used for both personal expressions and as a tool for digital marketing.
Wheel of Social Media Engagement
A conceptual model outlining various factors that contribute to effective engagement with audiences through social media platforms.
Network Effect
The phenomenon whereby a product or service gains additional value as more people use it.
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