Discuss the Four Business Functions That Result in Sales Transactions

question 45

Essay

Discuss the four business functions that result in sales transactions in a typical sales and collection cycle and, for each function, state the key documents and records involved.

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Definitions:

Personal Selling Process

A sequence of steps a salesperson follows to engage a potential customer, demonstrating how their product or service can meet the customer's needs, ultimately leading to a sale.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.

Closing

The final step in executing a real estate transaction or sale where ownership is transferred from seller to buyer, or in sales, the process of concluding a sale or sealing a deal.

Personal Selling Process

A direct method of selling in which sales representatives personally meet with potential customers to present products or services, aiming to engage and convert them into buyers.