Examlex
Which of the statements below is FALSE?
Capacity Utilization
Refers to the percentage of total production capacity that is actually being used by a company over a specific period.
Mass Customization
A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Market Segmentation
The process of dividing a heterogeneous market into smaller, more homogeneous groups of customers with similar needs, characteristics, or behaviors.
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