Examlex
In a perfect financial world,a company's value is dependent on its capital structure.
Viral Marketing
Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.
Economies of Scope
Cost advantages that a business experiences when it increases the variety of products or services it offers.
Customer Value Chain
A series of steps a company takes to deliver a product or service to the customer, focusing on adding value at each stage to meet customer needs.
Selling Products Globally
The process of marketing and distributing goods or services outside of the company's home country, often involving considerations of cultural differences, legal requirements, and logistics.
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