Which of the Following Statements About Customer Perceptions of Service

question 48

Multiple Choice

Which of the following statements about customer perceptions of service and consumer purchase intentions is true?

• A) There is no relationship between customer perceptions of service and any consumer intentions
• B) While there is no relationship between customer perceptions of service and purchase intentions,there is a strong relationship between perceptions of superior service and increased word-of-mouth communications
• C) Researchers suspect there is little relationship between a customer perception of service and his or her intent to buy
• D) Customer perceptions of service affect consumer intentions in several positive ways-including the purchase intention
• E) Customer expectations - not perceptions - affect consumer behavioral intentions

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Definitions:

Meaningful Manner

A way that is significant or purposeful, often referring to actions or communications that have a positive and impactful connotation.

Encounter

An unexpected or casual meeting with someone or something.

First Counseling Session

The initial meeting between a counselor and client, often focused on assessment, rapport building, and goal setting.

Tasks

Specific duties or responsibilities assigned to an individual or team for completion.