Companies Sometimes Aim Too High in Setting Improvement Targets for Nonfinancial

question 18

Multiple Choice

Companies sometimes aim too high in setting improvement targets for nonfinancial measures of performance.Managers tend to make mistakes in this area by assuming:

• A) Leading and lagging variables do not influence time utility
• B) Qualitative metrics are more telling than quantitative metrics
• C) 100 percent customer satisfaction is the only important goal
• D) Statistical reliability and statistical validity are always important
• E) The improvement of non-financial measures leads to offensive marketing

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Definitions:

Increasingly Strategic

Pertaining to the growing importance and deliberate planning and execution of actions to achieve long-term objectives or competitive advantage.

IS Department

The Information Systems Department is responsible for overseeing the technology infrastructure and systems within an organization to support its operations and objectives.

Technical Specifications

Detailed description of the technical requirements, features, and performance of a product, system, or service.

Information Requirements

The details and criteria of information needed by users to complete tasks or make decisions effectively.