Rangu Read in the Newspaper That He Could Receive a Free

question 49

Multiple Choice

Rangu read in the newspaper that he could receive a free month's cable television service if he would agree to use the service for two years.The ad had no other stated restrictions and appeared to apply to the entire county in which Jackson lived.When Rangu went by the cable television office,the salesperson there told Rangu that his area of the community was not eligible for the free month offer.If he wanted cable,he had to pay $400 to have the cable service brought to his house.Rangu experienced a problem with:

• A) Under-promising and over-delivering
• B) Marketing communications that were not integrated
• C) A lack of interactive marketing communications
• D) Poor vertical communications
• E) Ignorance of the service marketing mix

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Definitions:

Lazy

A reluctance to work or make an effort, often characterized by a lack of motivation or interest in being productive.

Prevalent Stereotypes

Commonly held oversimplified images or ideas of particular types of people or things.

Religious Affiliation

The formal association or identification of an individual with a particular religious group or tradition.

Intelligence

The ability to learn from experience, adapt to new situations, understand and handle abstract concepts, and use knowledge to manipulate one's environment.