A Chiropractor Published a Newspaper Insert Ad That Contains Almost

question 4

Multiple Choice

A chiropractor published a newspaper insert ad that contains almost 1,000 words and described in detail how he has helped patients who have been diagnosed with rheumatoid arthritis and other debilitating diseases to the point where they no longer have to rely on medication and no longer need to have any assistance when walking.The chiropractor is __________ to address service intangibility.

• A) Presenting vivid information
• B) Using narrative
• C) Using viral marketing
• D) Using brand icons
• E) Focusing on the tangibles

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Definitions:

Resonance Structures

Different Lewis structures that represent the same molecule, showing the delocalization of electrons.

Intermediate

An intermediate in chemistry is a transient species within a chemical reaction that is formed from the reactants and proceeds to form the final product.

Hybrid

Pertaining to the combination of two or more different breeds, types, or varieties, especially in reference to plants or animals.

Alkyl Halides

Organic compounds containing a halogen atom (F, Cl, Br, I) substituted for a hydrogen atom in an alkyl group.