Discover Card Has an Automated Inquiry System That Enables Card

question 2

Multiple Choice

Discover Card has an automated inquiry system that enables card members to obtain their current balance,available credit and payment information via telephone without speaking to an account representative.With its automated inquiry system,Discover Card is enhancing customer participation in the service process by:

• A) Recruiting customers
• B) Positioning customers
• C) Managing the customer mix
• D) Defining customers' roles
• E) Educating customers

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Definitions:

Pull Strategies

Marketing techniques aimed at increasing demand for a product among consumers, encouraging retailers to stock the product in response.

Channel of Distribution

The path or route through which goods and services travel from the producer or manufacturer to the final consumer or user, including intermediaries like wholesalers and retailers.

Promotional Tools

Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.

Product Characteristics

The attributes, features, or qualities that define a product and influence consumer decisions.