According to the Service Marketing Triangle,which of the Following Lists

question 21

Multiple Choice

According to the service marketing triangle,which of the following lists the types of marketing that must be successfully carried out in order for a service organization to succeed?

• A) External,internal and interactive marketing
• B) Strategic,tactical and operational marketing
• C) Lower-level,middle-level and top-level marketing
• D) Functional,hierarchical and relationship marketing
• E) Relationship,interactive and transactional marketing

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Definitions:

Self-Serving Bias

The tendency for individuals to attribute their own successes to internal factors and put the blame for failures on external factors.

Fundamental Attribution Error

The tendency to overestimate the influence of personal characteristics and underestimate the role of situational factors in explaining others' behavior.

Self-Serving Bias

Self-serving bias is a cognitive bias that leads individuals to attribute their successes to personal qualities and their failures to external factors, protecting self-esteem.

Distinctiveness

The quality of being easily distinguished or set apart from others due to unique attributes or characteristics.