In the Service Marketing Triangle,______ Marketing Refers to Enabling the Service

question 9

Multiple Choice

In the service marketing triangle,______ marketing refers to enabling the service promise.

• A) Internal
• B) External
• C) Strategic
• D) Interactive
• E) Integrated

---

Definitions:

Triangular Theory

A theory proposed by psychologist Robert Sternberg that suggests love is composed of three components: intimacy, passion, and commitment.

Commitment

A psychological state or an enduring dedication to a course of action, cause, relationship, or goal.

Lived Together

Refers to a scenario where two or more people share a living space and experiences.

U.S. Couples

Refers to two individuals in a committed relationship, often within the context of marriage or long-term partnership, and specifically within the United States, encompassing a wide range of demographics and cultural backgrounds.