Human Behavior Is Influenced by the Physical Setting in Which

question 11

Essay

Human behavior is influenced by the physical setting in which it occurs.How does the servicescape influence the individual behavior of consumers and employees? Give examples.

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Definitions:

Common Resources

Goods that are non-excludable and rival in consumption, such as fisheries, the atmosphere, or public parks.

Enjoyment

The state or experience of taking pleasure or satisfaction from something.

Willingness to Pay

The maximum amount an individual is prepared to spend on a good or service, reflecting the value they derive from it.

Surplus

An excess of production or supply over demand, often leading to lower prices.