The Apple Store's Clean,open Spaces and White Walls Create a Modern

question 60

Multiple Choice

The Apple Store's clean,open spaces and white walls create a modern feel and draw all of the customer's attention to relatively few products on display.The Apple Store's servicescape is playing what strategic role?

• A) Package
• B) Boundary spanner
• C) Differentiator
• D) Facilitator
• E) Socializer

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Definitions:

Marginal Productivity

Refers to the increase in output that arises from an additional unit of input, assuming all other factors of production remain constant.

Marginal Productivity Theory

An economic theory suggesting that payment to factors of production equates to their marginal contribution to the output.

Value Added

The increase in the value of a product or service as a result of a particular process, typically measured as the difference between the cost of inputs and the price it's sold for.

Profit-Maximizing

A strategy or point whereby a firm selects the output level at which its profits are at their highest.