The Openings of New Fast-Food Franchises Are Typically Highly Promoted

question 21

Multiple Choice

The openings of new fast-food franchises are typically highly promoted events especially when the franchise is new to a geographic area.Special food promotions are offered on the day of the grand opening and sometimes guest appearances.Often if a grand opening event is scheduled for the first of the month,the business will actually start serving customers who happen to notice that it is open during the week prior to the first.In this way,employees can familiarize themselves with their jobs and minor problems can be handled before they become major.This pre-opening practice is most closely related to which stage of the new service development process?

• A) Commercialization
• B) Business analysis
• C) Market testing
• D) Service development and evaluation
• E) Post introduction evaluation

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Definitions:

Privity Of Contract

A principle stating that only the parties involved in a contract have the rights and obligations under that contract.

Market Share Theory

A principle that assigns liability to manufacturers based on their market share of a harmful product when the specific source of harm cannot be identified.

Tortfeasors

Individuals or entities that have committed a tort, which is a civil wrong or injury that can be redressed by awarding damages.

Allegedly Harmful Products

Allegedly harmful products are goods reported or claimed to cause damage or injury, often subject to investigation or legal action to ascertain liability.