Retention Strategies Based on Social Bonds

question 56

Multiple Choice

Retention strategies based on social bonds:

• A) Build long-term relationships through social and interpersonal as well as financial bonds
• B) Use a strategy of mass customization
• C) Are concerned about maintaining customer intimacy
• D) Are the most difficult of the retention strategies to initiate
• E) Create high opportunity costs

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Definitions:

Segregated Seating Policy

A discriminatory practice of separating people in public places based on race, often found in theaters, transportation, and schools, mainly prior to the civil rights movements.

Urbanized Group

A population living in areas characterized by high human settlement density and infrastructure of built environment.

Skilled Trades

Occupations that require specific training, often involving manual work, such as carpentry, plumbing, and electrical work.

Residential Segregation

The separation of people into different neighborhoods on the basis of race, ethnicity, or economic status.